How to Register a DBA in Florida: A Step-by-Step Guide

A DBA, or "doing business as," is a fictitious name that allows a business or individual to operate under a name other than their legal name. In Florida, DBAs are officially called fictitious names and must be registered with the Florida Division of Corporations.

Who Needs a DBA in Florida?

You need to register a fictitious name if you are:

• A sole proprietor operating under any name other than your own legal name
• An LLC or corporation doing business under a name different from your registered name
• A partnership using a business name

Step 1: Search for Name Availability

Before registering, search the Florida Division of Corporations database (Sunbiz) to confirm your desired name is available. While Florida does not guarantee exclusive use of fictitious names, it's wise to choose a distinctive name and consider trademark implications.

Step 2: Publish a Notice

Florida law requires that you publish a notice of your intent to register a fictitious name in a newspaper of general circulation in the county where your principal place of business is located. The notice must run once a week for two consecutive weeks.

Step 3: File the Registration

After publishing, file your fictitious name registration with the Florida Division of Corporations. The filing fee is $50. Registration is valid for five years and must be renewed before expiration.

Step 4: Update Your Business Records

Once registered, update your business bank account, contracts, and marketing materials to reflect your DBA name. Note that a DBA does not create a separate legal entity — it's simply a name under which you operate.

Century Document Services handles fictitious name registrations from start to finish, including coordinating the required newspaper publication and filing with the state.